Blog Posts
Partnering with subject matter experts, I researched, wrote, fact-checked and copyedited technical blog posts geared toward B2B audiences.
Learn how shifting left, or testing code much earlier in development cycles, can accelerate the end-to-end creation of exceptional digital products.
Learn how having a consolidated codebase for multiple platforms allows developers to be more streamlined in their efforts, increasing developer velocity and decreasing costs.
When Thrillworks' talented developers created a new Contentful plugin that would improve the authoring experience, it needed a name and a formal introduction.
Learn why design sprints are an increasingly popular approach to product development, adopted by organizations like Google, Slack, and AirBnB.
Thrillworks' reflects on trends they saw emerge from a post-pandemic remote-first hiring boom while seeking to attract top talent.
Case Studies
Thrillworks required case studies for multiple channels that clearly and efficiently communicated their expertise.
From a lacklustre and cumbersome eCommerce portal to a familiar and frictionless shopping experience.
From a fleeting experience that left fans disconnected once the credits rolled to an entertaining reason to stay connected to Universal All Access.
From a one and done experience that fans could only experience seasonally to a 24/7 connection to the brand that extended past Roll Up season.
From an important but uninspiring and stagnant healthcare app to a tool that empowers and evolves with patients and caregivers.
From an uninspiring digital presence that failed to hold attention to an accessible, easy-to-follow brand story that establishes confidence.
Social Media and Newsletters
I partnered with designer Andrena Fairman to produce social media and newsletter content that showcased Thrillworks' accomplishments and provided company updates.
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Thrillworks' Website
After defining and honing Thrillworks tone of voice for their latest brand book, I applied this voice across their new website, revising existing copy and writing new copy for the about and services pages.
ecraigevans [at] gmail [dot] com
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