Projects
Thrillworks
As Senior Experience and Content Writer, I partnered with subject matter experts to create engaging and insightful technical blog posts, driving thought leadership and customer engagement. I crafted and adapted case studies for diverse platforms. I played a pivotal role in shaping internal branding and marketing materials, including a new brand book. I also refined brand voice and produced engaging copy for client websites and apps.
Wracket Music
As a Communications Consultant for Wracket Music, I enhanced the company's online presence by refining its brand message and tone, resulting in a more cohesive and impactful digital identity. I authored leadership bios, crafted company announcements, and produced press releases and pitch materials that captured attention and amplified the brand's visibility in the industry, contributing to stronger brand positioning and new business leads.
Zoovu
Zoovu is an AI search platform designed to make it easier for brands to connect with their consumers. But when I came to the project, their story wasn’t landing the way it needed to. Zoovu was looking to elevate their brand and differentiate from the competition. As a freelance writer, I helped bring that story to life through video. I focused on writing a script that would humanize the technology, making Zoovu’s complex AI feel approachable and consumer-focused.
Dialectical Living
As a Communications Consultant, I launched a new newsletter, owning all research and content creation. In alignment with the company’s rebranding, I revitalized the newsletter’s image and structure to reflect the updated website and brand identity. Additionally, I provided media training at an Executive level prior to an industry panel, and developed a targeted media strategy.
